Shenseea, Kerwin Du Bois And DJ Khaled Team Up With Carib Beer
Dancehall star Shenseea and Trinidadian Soca singer Kerwin Du Bois have teamed up for a new song, and music video featuring American record producer DJ Khaled, as part of Carib Brewery’s celebration of their 70 year anniversary and a global rollout of its rebranded beverages.
After unveiling a new logo and rebranded labels, the Trinidadian Brewery company premiered a six-minute extended commercial and music video. The song was written and produced by Kerwin DuBois and Christopher “Jillionaire” Leacock, a former member of the American electronic music group Major Lazer.
Flags from all the countries in the Caribbean can be seen on the video as an afro-centric laced drum pattern echoes in the background. No stranger to Jamaica and the Caribbean, DJ Khaled plays the highly enthused and emotionally intelligent boss who gives all his hard workers a Caribbean vacation treat.
“We are going to celebrate the ‘beautiness’ of the Caribbean. Jerk Chicken, rice and peas, dumpling, lobster from the ocean,” DJ Khaled shouted with horns blaring.
The Gil Green-directed music video already has 243 thousand views on YouTube. Green, an Award-winning Miami director, said he was excited to direct the project.
“This production had many challenges, but I think there are two moments that stood out to me and those moments are the moments that I feel the most as a lover and passionate person about the culture,” Green said during the premiere. “One was when we brought the jab jabs out, the second was J’ouvert, another fun moment. I love those moments where it’s all about raw energy and letting loose.”
Carib Beer has a score of 67 out of all the Beers in the world, according to BeerAdvocate. The brand received the Silver Quality Award from Monde Selection Quality Institute in the Selection Beers, Waters, and Soft Drinks in 2017 and 2019.