
It happens only on St. Lucia's Music Leader… The Wave 94.5 & 93.7. It's the sound that stirs the masses. It's a station that has been created for St. Lucia by St. Lucians…One Caribbean Media recently took possession of The Wave and its sister stations HOTT FM in Trinidad and Gem Radio in the Leewards. The Wave has also now become a part of the Starcom Network out of Barbados and also Grenada Broadcasting Network (GBN).
The Wave targets a broad consumer base with spending power and those who influence the market trends. The station was designed to focus on the 18 to 44 year old listener.
The Wave is definitely a first for this market. What listeners can expect is a clean, clutter free radio station with a true emphasis on the music. The mix itself is a fusion of R & B, Hip Hop, Soca, and Reggae. With St. Lucia's strongest talent line up and a strictly monitored format, with limited commercial breaks and reduced talk, St.Lucians can truly enjoy a radio station that surpasses their musical expectations.
Together with the Market Manager Anne Marie Turner, The Wave team has perfected the formula to create a clean sound on the airwaves and satisfaction to its listeners and clients.
Program Director and veteran announcer Michael Rogers leads the On Air team. His team is highlighted with the personalities of Kwency Griffith aka Pringles, Terry Cadette aka Mr Brown and the vivacious Sergin Joseph.
The Sales Department is led by Sales Manager Sue Monplaisir and is assisted by Account Executives…Destilia, Canice and Tamara.
Extremely promotionally active, The Wave is tight and music driven while providing maximum excitement with contests and promotional opportunities for listeners and advertisers.
Balance is the key…. It's no wonder other dare to duplicate